Co+op, Stronger Together
Bold and Delicious
A fresh new look for grocery co-ops nationwide that helped spread the values of local and organic food to a new generation of conscious grocery shoppers.
01
Hungry for More
The National Cooperative Grocer’s Association (NCGA) is the co-op for independent retail food co-ops. They have over 140 member co-ops nationwide, servicing hungry communities from Bellingham, Washington to Belfast, Maine.
To help grow their shopper base and re-establish what co-ops mean to their communities, the NCGA needed a consumer-facing brand that could engage a new generation of shoppers who are curious about where their food comes from and eager to support the people who produce it.
02
Growing a New Brand
The design of the Co+op, Stronger Together brand brings freshness and consistency to in-store and marketing materials, reinforcing the core values of its independent member co-ops. The “co+” icon is used consistently across all of the brand materials, emphasizing the two most important parts of the co-op experience—cooperation and community.
03
Watching the Brand Flower
A robust website dedicated to exploring food communities from coast-to-coast is the home of the brand online, and in 2012—the International Year of Cooperatives—online video and photo contests were held to provide a more expressive platform for co-op members.
We also teamed up with author and Top Chef star Kevin Gillespie to create a set of video webisodes that highlighted some of the interesting people and amazing food stories found in co-ops across the country.
Work on this project completed while I was employed at Milkshake—one of Austin, Texas’ finest brand agencies.