Hickenlooper for Colorado
Positivity to the People
In 2010, Denver Mayor John Hickenlooper ran for Governor of Colorado. The design of his campaign was upbeat, vibrant, and reinforced the spirit of what makes Colorado great.
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Hick for Gov
John Hickenlooper was elected as the 42nd Governor of Colorado in 2010, and his path to the state house was anything but traditional. And he needed a campaign that was as non-traditional as him.
The visual branding for the Hickenlooper for Governor campaign reflected John’s unique perspective, as well as channeling the colorful nature that Colorado is known for. Instead of following the defacto Americana system of flags and red, white, and blue, John’s system was built around a memorable badge shape and a Colorado color palette focused on “blue sky” and “purple mountains majesty.”
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Positivity to the People
John carried his unique approach throughout the 2010 campaign. Whether he was taking showers in a TV spot or out on the campaign trail, he shared his positive vision with the people of Colorado and made an impression everywhere he went.
John won the 2010 gubernatorial election by 15 points and assumed the office of the Governor in January 2011. He would later win re-election in 2014.
